About Made by Choice: Nordic Happiness

Nordic Happiness is our grand theme and guiding star. Studies show that Nordic people are among the happiest on Earth. Nordic happiness is composed of authentic values and sustainable choices.

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The vision of Choice is based on the added value of collective creation while promoting sustainable Nordic values through authentic design.

Rooted in the traditions of Finnish woodworks, Made by Choice is a creative powerhouse of collaborative thinkers, believers and makers, establishing a global brand for the 21st century.

Committed to producing durable, bold and innovative designs, we combine contemporary woodworking methods and modern technology.

Halikko is home to our 4000 square metre campus where we turn abstract concepts into tangible objects. Our team in our office in Helsinki coordinates all operations and installations.
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Made by Choice's agile, purpose driven approach means all new products are developed on demand, for a specific project and need, and carries the authentic story of it's reason of existence.

Our products are developed and manufactured at our own factory in south-western Finland by some of the best craftsmen in the world.

Choice is inspired by heritage and Nordic urban lifestyle. We are driven to explore the boundaries of our discipline to create new narratives.

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Choice collaborates with leading designers and ambitious interior architects on site-specific projects to create new urban spaces.

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Choice was founded by Lasse Laine, Sebastian Jansson and Niclas Ahlström – based on the common vision and mutual values to create a distinctive, value-driven brand and a new design heritage.

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"A strong driver when starting Made by Choice was to highlight Finnish handicrafts and having products made in Finland." The founders of Made by Choice; Sebastian Jansson, Niclas Ahlström and Lasse Laine.