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FUTURE DESIGN CLASSICS
Made by Choice defies disposable culture. We craft timeless design furniture that unite visionary artists with centuries-old Finnish craftsmanship. Every piece follows our Draft to Craft philosophy from an inspired idea to a masterfully realized design furniture.
CATEGORIES
We design together with our friends from around the world. Each object is a combination of our designer’s creative endeavors and close collaboration with our woodworkers and their hand production. We are passionate about producing objects that are made to be cherished for years to come and handed across generations.
DRAFT TO CRAFT
From a vision to a finished product, we bring ideas to life through collaboration and meticulous craftsmanship. Working with visionary designers, artists, and forward-thinking partners worldwide, we transform early concepts into prototypes, refine them with expert design guidance, and deliver products that are rooted in tradition and crafted with care.
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(01)Everything starts with an artist's draft.
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(02)Design collaboration together with the artist.
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(03)A new future design classic ready to be owned.
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(01)Everything starts with an artist's draft.
-
(02)Design collaboration together with the artist.
-
(03)A new future design classic ready to be owned.
-
(01)Everything starts with an artist's draft.
-
(02)Design collaboration together with the artist.
-
(03)A new future design classic ready to be owned.
-
(01)Everything starts with an artist's draft.
-
(02)Design collaboration together with the artist.
-
(03)A new future design classic ready to be owned.
Made in Halikko, Finland
Modern Scandinavian Furniture made in Halikko, Finland by the best woodworking craftsmen in the world.
KOLHO chair
Regular price
From 1 665 EUR
Sale price
From 1 665 EUR
Regular price
Unit price
per
LAAKSO dining chair
Regular price
927 EUR
Sale price
927 EUR
Regular price
Unit price
per
AIRISTO side table, stool
Regular price
680 EUR
Sale price
680 EUR
Regular price
Unit price
per
BEEBEE jar
Regular price
From 510 EUR
Sale price
From 510 EUR
Regular price
Unit price
per
READING HORSE
Regular price
365 EUR
Sale price
365 EUR
Regular price
Unit price
per
Factory Outlet
Made by Choice Factory Outlet is offering a curated selection of prototypes, showroom pieces, discontinued finishes, and lightly loved originals directly through our webshop.
In the Press
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HYPEBEAST
Sarah Kearns"Made by Choice x Snarkitecture's LIEKSA Chair Brings New York Design to Finnish Furniture."
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AD Poland
Basia Siemianowska - Aniol"The new furniture series (LIEKSA) is an intriguing blend of artistic vision and Finnish design heritage."
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Wallpaper*
Léa Teuscher"Snarkitecture and Made by Choice reach new heights with ‘Lieksa’, a mountain-shaped furniture collection in bent birch plywood."
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ELLE Decoration SE
Katarina Matsson"Hank Grüner gave Joanna Laajisto's stool Airisto for Made by choice, a very special costume. We note three tendencies in one: Unique objects, artistic collaborations and Finnish design on the rise!"
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AD
Anna-Lena Reith"With Made by Choice they designed the chair “Wiurila” made of ash wood, which was added to the collection of the Swedish National Museum in January."
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Wallpaper*
Mark Hooper"Perfectly reflecting the various strands of Kolho’s heritage, the resulting collection is definitely weird, good and fun – mission accomplished."
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Dezeen
Alyn Griffiths"The often cartoonish shapes, quirky details and bright colours of the products contribute to a playful attitude that the company describes as "nordic happiness"."
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The New York Times
Monica Khemsurov"The American artist Matthew Day Jackson showed three versions of his loopy new table and chairs for the Finnish brand Made by Choice."
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Financial Times
Lucy Watson"Designs for Finnish company Made by Choice by Hanna Anonen continued the fairground theme."
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Forbes
Rebecca Suhrawardi"The collection, titled Kolho after the Finnish town, consists of a series of chairs and dining tables"
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Monocle
Petri Burtsoff"Some of the furniture that the Aaltos designed for Savoy is no longer in production. Undeterred, design firms Artek and Made by Choice to reproduce them with the same original details."
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Designmilk
Keshia Badalge"Made by Choice has already made a name for itself as a truly Nordic brand”
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Wallpaper*
"Life-Enhancer of the Year: Wallpaper* Design Awards 2022"
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AD
"The highlight of the Made by Choice showcase is the “Wiurila Chair”, which was created in collaboration with the design duo Bernadotte & Kylberg."
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ART NOTES
"Art Notes favorite from the design week is Stockholm-based artist Hank Grüner's collaboration with Finnish design brand Made by Choice."
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Interior Design Magazine US
15 Highlights from the Stockholm Furniture Fair 2023: The Nationalmuseum, Sweden’s museum of art and design in Stockholm, selected the Wiurila chair for its permanent archives.
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Financial Times
London Design Festival highlights: Kolho collection
