Made by Choice defies disposable culture by crafting timeless design objects that unite visionary artists with centuries-old Finnish craftsmanship.
Every piece follows our Draft to Craft philosophy from an inspired idea to a masterfully realized design.
DRAFT
TO
CRAFT
ARTIST COLLABORATION with Matthew Day Jackson
KOLHO
The Kolho chair is based on the two polarities of chaos and reason: serpentine-like curves meet a simple, flat seat defined by a clear and restrained form language.
Designed with Matthew Day Jackson, the collection pays tribute to the small Finnish village of Kolho, where the collaboration with Made By Choice first took shape. Jackson states that the Kolho chair, from its plywood material to its flowing form, draws inspiration from the Apollo moon landings. All pieces are handcrafted at Made By Choice’s factory in Halikko, Finland.

Made in Halikko, Finland
Modern Scandinavian Furniture made in Halikko, Finland by the best woodworking craftsmen in the world.
KOLHO chair

LAAKSO dining chair

AIRISTO side table, stool

BEEBEE jar

READING HORSE

Stories

Factory Outlet
Made by Choice Factory Outlet is offering a curated selection of prototypes, showroom pieces, discontinued finishes, and lightly loved originals directly through our webshop.
In the Press
-
HYPEBEAST
Sarah Kearns"Made by Choice x Snarkitecture's LIEKSA Chair Brings New York Design to Finnish Furniture."
-
AD Poland
Basia Siemianowska - Aniol"The new furniture series (LIEKSA) is an intriguing blend of artistic vision and Finnish design heritage."
-
Wallpaper*
Léa Teuscher"Snarkitecture and Made by Choice reach new heights with ‘Lieksa’, a mountain-shaped furniture collection in bent birch plywood."
-
ELLE Decoration SE
Katarina Matsson"Hank Grüner gave Joanna Laajisto's stool Airisto for Made by choice, a very special costume. We note three tendencies in one: Unique objects, artistic collaborations and Finnish design on the rise!"
-
AD
Anna-Lena Reith"With Made by Choice they designed the chair “Wiurila” made of ash wood, which was added to the collection of the Swedish National Museum in January."
-
Wallpaper*
Mark Hooper"Perfectly reflecting the various strands of Kolho’s heritage, the resulting collection is definitely weird, good and fun – mission accomplished."
-
Dezeen
Alyn Griffiths"The often cartoonish shapes, quirky details and bright colours of the products contribute to a playful attitude that the company describes as "nordic happiness"."
-
The New York Times
Monica Khemsurov"The American artist Matthew Day Jackson showed three versions of his loopy new table and chairs for the Finnish brand Made by Choice."
-
Financial Times
Lucy Watson"Designs for Finnish company Made by Choice by Hanna Anonen continued the fairground theme."
-
Forbes
Rebecca Suhrawardi"The collection, titled Kolho after the Finnish town, consists of a series of chairs and dining tables"
-
Monocle
Petri Burtsoff"Some of the furniture that the Aaltos designed for Savoy is no longer in production. Undeterred, design firms Artek and Made by Choice to reproduce them with the same original details."
-
Designmilk
Keshia Badalge"Made by Choice has already made a name for itself as a truly Nordic brand”
-
Wallpaper*
"Life-Enhancer of the Year: Wallpaper* Design Awards 2022"
-
AD
"The highlight of the Made by Choice showcase is the “Wiurila Chair”, which was created in collaboration with the design duo Bernadotte & Kylberg."
-
ART NOTES
"Art Notes favorite from the design week is Stockholm-based artist Hank Grüner's collaboration with Finnish design brand Made by Choice."
-
Interior Design Magazine US
15 Highlights from the Stockholm Furniture Fair 2023: The Nationalmuseum, Sweden’s museum of art and design in Stockholm, selected the Wiurila chair for its permanent archives.
-
Financial Times
London Design Festival highlights: Kolho collection
