Q: You have been established in the industry in many roles, as a journalist, running your podcast Summit, How would you describe your role and position?
—I usually call myself journalist, but the truth is that I do much more than that. Summit is an initiative that is engaged in pubishing and exhibition curation. What all our projects have in common is an ambition to share knowledge about a globally connected and fast-changing design culture.
Q: What is the most current you are working on or interesting you have done recently?
—At the moment we are finishing writing a book about contemporary Danish design.
From a Swedish viewpoint, how do you consider the Finnish design industry and what kind of expectations do you have?
As I see it it's in desperate need of vitalization. I expect, and hope, that talented and innovative people will emerge on the scene.
Q: What values makes a design brand relevant today?
—Since there is no lack of good design brands I think a newcomer needs to think hard about it's "reason for being", what it is that makes it unique and relevant. And then be consistent and stick to that formula.
Q: What is your favourite object from Choice and why?
—I have to say the Laakso chair. Very beautiful and well crafted.
Photo credit: Maja Flink (Portrait image of Daniel Golling)