About Nordic Happiness 2

Nordic Happiness is our grand theme and guiding star. Studies show that Nordic people are among the happiest on Earth. Nordic happiness is composed of authentic values and sustainable choices.

The vision of Choice is based on the added value of collective creation while promoting sustainable Nordic values through authentic design.

Rooted in the traditions of Finnish woodworks, Made by Choice is an award-winning design house, establishing a global brand for the 21st century.

Committed to produce durable, bold and innovative designs at reasonable prices, we combine contemporary woodworking methods and modern technology.

Our products are developed and manufactured at our own factory in the south-western Finland by some of the best craftsmen in the world.

Choice is inspired by heritage and Nordic urban lifestyle. We are driven to explore the boundaries of our discipline to create new narratives.

Choice was founded by Lasse Laine, Sebastian Jansson and Niclas Ahlström – based on the common vision and mutual values to create a distinctive, value-driven brand and a new design heritage.

Choice collaborates with leading designers and ambitious interior architects on site specific projects to create new urban spaces.