Choice Ambient Halikko Lonna Collection


Rooted in the tradition of Finnish woodworks, Made by Choice is an award-winning design house, establishing a global brand for the 21st century.

We create new urban Scandinavian spaces
Committed to produce durable, bold and innovative designs at reasonable prices, we combine contemporary woodworking methods and modern technology.
Our products are developed and manufactured at our own factory in the south-western Finland by some of the best craftsmen in the world.

Nordic happiness is our grand theme and guiding star. Statistics show that Nordic people are among the happiest on Earth. Nordic happiness is composed of sustainable choices in life, both small and large.

The vision of Choice is based on the added value of collective creation, promoting authentic values, sustainable lifestyles and fostering the centuries old woodworking traditions for the generations to come.

Choice is inspired by heritage and Scandinavian urban lifestyle. We are driven to explore the boundaries of our discipline to create new narratives.
Choice was founded by Lasse Laine, Sebastian Jansson and Niclas Ahlström, based on the common vision and mutual values to create a distinctive, value-driven brand and a new design heritage.